“There are two ways to make money in business increase revenue and decrease costs. “Our business philosophy is to maximize revenue per store, and we do that by taking care of the customer,” Estey, 61, said during a 90-minute interview and tour of his company headquarters. The centralized office is one secret behind Dotty’s success.Ĭraig Estey, founder and president of Nevada Restaurant Services and the creative force behind Dotty’s, said controlling “everything that that customer touches” is a sign of efficiency. Near the building’s executive suites is a full-scale Dotty’s mock-up, complete with free-play slot machines and a kitchen counter filled with snacks, used to train store managers. The 160,000-square-foot North Las Vegas warehouse and headquarters of Nevada Restaurant Services - parent company of the Dotty’s chain of taverns - is a cross between Costco, Home Depot, a slot machine manufacturing plant and a direct-mail house.Įverything making up a Dotty’s - think a grandmother’s house with gambling devices - sits in the warehouse.
Dotty's Owner and Founder Craig Estey speaks during an interview with the Review-Journal at Dotty's corporate offices at 3645 Losee Road in North Las Vegas on Wednesday, July 16, 2014.
